COMPETITIVENESS OF BUSINESS MODELS OF AVIATION ENTERPRISES: INNOVATIVE ASPECT

The paper is devoted to the principles of business modelling aviation enterprises. methodological bases formation model enterprises are considered and generalized. It established that methodology based on a general special set methods scientific knowledge ensure its applicability, method systems thinking in particular. also found out innovative transformation existing enterprise requires revision according following main parameters: value proposition, customers customer orientation, interaction with other stakeholders, profitability model. Based approach, it proposed use feedback diagrams causal loop as an effective displaying relationship elements system (an enterprise) understanding their dynamic complexity. Examples successfully implemented airline models provide competitive advantages through management approaches have been presented described. A number factors influence tool competitiveness air services market identified. proved important adhere principle internal coherence, which involves forecasting possible changes confrontations environment order correct regardless chosen adaptation strategy. study foreign experience modelling, authors substantiate practical recommendations for iterative implementation at Prospects further research laws patterns based.